I don’t know if you’ve noticed, but Mix Your Own Cereals have become a very popular trend. I first became aware of this via Springwise (a fascinating site, which posts new ideas on a variety of businesses – here’s the link for food and beverages), but I’ve seen a few other sites in passing too. And I didn’t think much more about it.
But then I was contacted by Custom Choice Cereal, who provide only gluten free cereals to mix and match. They kindly offered to let my daughter mix up a cereal so she could try it. (We’re all for full disclosure, following the new US rules).
She enjoyed choosing her ingredients. First you choose the base mix, and then add in fruit, nuts and seeds. She chose corn flakes, raisins, apricots and walnuts. One of the nice features about the site is that you can see how adding an ingredient changes the nutritional makeup of your mix; perhaps a little disconcerting, when you realise the fat/sugar content of your favourite additions.
Then the really difficult choice: what to call it. This is a rather clever idea, giving, I suppose, a sense of ownership. It would be fab if your mix became publicly listed (without your name, perhaps, for privacy) and then you could see how many other people had selected your mix… I suggest that they could think about awarding a small prize for the people who invent the most popular mix – that way, people would get a sense of pride if ‘their’ mix did well, and they might even do some marketing by recommendation, too!
Then the package arrived; […]