When I was a child, we had a Saab, one of those where the third row of seats faced backwards. They were so unusual, that owners used to flash and wave frantically at each other when they passed. (Or at least we did – perhaps it was just to entertain us on long journeys.)

Having a coeliac in the family is a little like that. I find I’m having a perfectly reasonable business conversation with someone, when suddenly we’re off on a track discussing the best gluten free cereal for children, or where the gluten free pitta bread in Tesco has gone. Usually I’m recommending the message board.

I think this is a wonderful community to be part of, both helpful and concerned, even if most of it is online rather than in the neighbourhood. I’ve just had a phone conversation with a marketing expert about a client’s website, which I’m designing, and we’re both very engaged in working for the success of this client – at least partly because both of us have a coeliac in the family, and this client provides gluten free food. Yes, we discussed the problems involved in eating out …