Here’s an interesting question I’ve been asked…
Imagine you’re the owner of a long-established, well-respected independent supermarket in a reasonably sized town. You’ve been successfully creating and selling gluten free sausages in your butchery section for a while now, and would like to expand the range of gluten free products that you offer. You offer a home delivery service, but not mail order, and like to support local food producers.
What should you sell?
There are big national-brand supermarkets in your town, offering the standard range of free from products that we all know about. How can you differentiate yourself and provide products that your customers want, and which they’d actively seek out your shop to get hold of?
What should those products be?
Please give us your suggestions in the comments below, and I’ll pass them all on to the supermarket owner. Yes, this is a real shop in a real town. Please let them know what you’d like to buy from them!