Just in from a quick dash to Tesco again (I seem to have been to one supermarket or another every day this week) where I found:

  • Genius pains au chocolat (more on these when we’ve tasted them)
  • Roberts ‘Yes! You Can’ brown bread

It’s interesting that yet another mainstream baker has joined the gluten free providers. Roberts Bakery is a northern brand (Cheshire, Staffordshire, the Midlands and North Wales) and is probably Frank Roberts & Sons primary bread brand. One of their newer acquisitions (2010) was P&A Davies, from Chester, now known as Davies Bakery, and which specialises in gluten free products.

Curiously, the new gluten free bread is branded as Roberts Bakery bread, not Davies Bakery.

I haven’t managed to find much online about this new bread—not much more than a trademark submission from the Intellectual Property Office in early 2012. The Products/Gluten Free page of the Roberts website is blank, and I haven’t found any press releases. I wonder if the bread on the shelf in my local Tesco is part of a trial?

And… don’t you think it’s interesting that this is the second major northern baker to offer gluten free bread? I wonder what Allied Bakeries and Premier Foods are working on?