Update on Genius bread

Just a quick note: apparently Genius brown bread is now available from the GFF Direct website. Here’s the link direct to the GFF Direct Genius Brown Bread page.

Because it is a fresh product with a short shelf life, they’ll only be sending it out once a week. That seems sensible…

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19 Comments

  1. colleen antrobus
    Posted August 4, 2009 at 11:01 am | Permalink

    I have sent an e-mail to Genius suggesting that other outlets other than Tesco would be a great advantage to those who shop at other supermarkets particularly the elderly who would be less likely to visit another shop just for their loaf of bread. Most towns and cities have several outlets which would serve many many coeliacs and other patients who have a gluten intolerance.

    Colleen Antrobus

  2. sally simpson
    Posted August 14, 2009 at 10:32 am | Permalink

    Genius bread is brilliant lets hope it makes it onto the preScription form ASAP

  3. eileen mitchell
    Posted November 19, 2009 at 1:03 pm | Permalink

    I understood this breadd was now available on prescription but my doctor refuses to prescribe it. I have been getting it from Tesco and eating it without any ill effectsbut she said it ismore than her job is worth to prescribe it. I am a pensioner and although I will sacrifice anything to get this marvellous breead, it would be good to have it on prscription. You sent me a handout to take to my doctor which I did, to no avail.

  4. Lucy
    Posted November 19, 2009 at 1:40 pm | Permalink

    Hello Eileen

    It looks as though the Genius bread is available on prescription but at your doctor’s discretion. I don’t know why your doctor wouldn’t prescribe it…

    I think you must have got the handout from Genius themselves; this page (http://www.geniusglutenfree.com/about-genius/news/article/genius-on-prescription) discusses a handout that you can take to your doctor.

    Lets hope that Genius manage to get onto the proper list next time round, which will be Spring 2010.

  5. Posted November 28, 2009 at 3:14 am | Permalink

    I am officially in love with genius bread! :) You can get it in wholefoods now

  6. Lucy
    Posted December 2, 2009 at 9:42 am | Permalink

    In Wholefoods? Thanks for letting us know.

    Yes, Genius does seem to be doing well – there was an article about Lucinda in the business pages of the Sunday Times this week.

  7. valerie molineaux
    Posted January 1, 2010 at 8:41 pm | Permalink

    I live in France but can get English food products at Brittains store at Valbonne in the south of France..any chance of getting it there? After four years managing without bread it would be so good to taste it again. Is it possible to get the recipe perhaps? All the recipes tried so far are not very nice and I have tried so many. Otherwise please get it into the many dietetique shops here (Soleil Bio for example). A lot of people would be very grateful.

  8. David King
    Posted February 3, 2010 at 5:00 pm | Permalink

    Could genius please tell me if genius bread is available on prescription or not.

    The handout for doctors that is referred to online is no longer available.

    My pharmacist advises that it is not listed on their prescription list.

    Please advise someone.

  9. Lucy
    Posted February 14, 2010 at 3:55 pm | Permalink

    David – Another commenter, Jean, writes over here that she is getting this bread on prescription. Worth asking your doctor?

    Valerie – I asked Genius, and they kindly replied to say: “Unfortunately Genius bread is only available in the UK at the moment and we have only just launched the products into the supermarkets here. It would be great to see the bread available across the other parts of the world and we hope to make the bread as widely available as possible, however it will take time for us to make this happen. We can’t promise anything at this stage, but please sign up to our newsletter on our website, http://www.geniusglutenfree.com, to be kept up to date with all the latest developments.”

  10. Posted March 20, 2010 at 1:50 pm | Permalink

    I find this bread that is sliced is ideal for my wife as she is wheat intolerant
    sainsbury now sell this product sliced but as it is so expensive for us pensioners it would be ideal for it to be on prescription
    as soon as possible

  11. Christine Black
    Posted March 21, 2010 at 7:29 pm | Permalink

    Genius bread loaves are also available at Sainsbury’s – and a whole lot more expensive than the same product at Tesco’s. How come? I get mine from Tesco’s and have found that the bakery department are more than happy to slice it for me – how good is that?

  12. Michael Rose
    Posted March 22, 2010 at 4:23 pm | Permalink

    I was diagnosed Coeliac back in 1967, as an adult. At that time the only GF bread came in tins. It smelt foul and tasted worse. Sine then things have changed and I must have tried most of the GF breads, both on and off prescription.
    Genius is, by a fair margin, the best GF bread I have evr come across. Luckily, it is available at a Tesco not far away and I can pick up a loaf or two when I do the shopping. On prescription would be nice, but it’s worth paying for it if you can run to the expense.

  13. Michael Rose
    Posted March 22, 2010 at 4:29 pm | Permalink

    I was diagnosed Coeliac as an adukt, back in 1967. At that time the only GF bread available came in tins. It smelt foul and tasted worse. Things have improved immeasurably since than. I must have tried nearly all the gF breads available, both on and off prescription.
    Some of them are very acceptable but, for me, Genius is the best by a fair measure. It is a real pleasure to est it. Fortunately, I can pick up a loaf or two at a Tesco where I shop regularly.
    On prescription would be nice but,if you can run to the expense, it’s really woth getting it.

  14. Colleen
    Posted March 23, 2010 at 11:28 am | Permalink

    Hello Christine

    Thank you for the information and yes, the bread should retail at the same price at each supermarket!

    Regards

    Colleen

  15. Posted March 23, 2010 at 11:32 am | Permalink

    Hi Michael – I’m so glad we’ve never had to use the tinned bread! It sounds horrible.

    Christine – it’s very kind of Tesco to slice the bread for you. My concern would be about the risk of cross-contamination, and getting gluten-breadcrumbs onto the gluten-free bread. Though I suppose its easy enough to clean the slicing machine…

  16. Laura Stokowski
    Posted August 18, 2010 at 4:27 pm | Permalink

    Am looking for someone in England willing to mail Genius bread to me in Virginia, USA. I tried it on my last trip to UK in June. I will pay you for your time in addition to paying all expenses of packing and shipping. Please get in touch with Laura at stokowski@cox.net Thank you

  17. Gordon
    Posted August 20, 2010 at 1:06 pm | Permalink

    Hi just seen genius on sale in a sainsbury local in freshwater I.O.W for £3.19. 50p dearer than in the main store 8 miles away. Why are stores so gready in making poor coeliac’s pay through the nose when it was the only option they sell.

  18. Posted August 23, 2010 at 9:47 am | Permalink

    Hi Gordon. Have you seen that Genius are now selling their bread direct, via an online shop? The link is here: http://geniusglutenfree.myshopify.com/

  19. Vera Horstead
    Posted September 6, 2010 at 9:35 am | Permalink

    I checked on the gluten free food update for Sept and Genius fresh unsliced bread white or brown is now available on prescription. At last a proper slice of bread. There is also confirmation of this on the Genius website.

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