Mars, the sweetie-people, took out a full page ad in my newspaper this morning marsbar.jpg– and presumably in everybody else’s newspaper as well – to apologise for adding animal products to Mars Bars, and to explain that the offending items would be removed as soon as possible.

This was done as a result of vegetarians complaining to Mars about the changes.

I haven’t eaten meat for 26 years, and over that time there has been a huge change in the attitude towards vegetarianism – just about every restaurant will have a veggie option, and I don’t have to have the same conversation at every meal to explain my choice.

Now, being a coeliac is not a matter of choice, so in one sense the provision of gluten-free food is even more important – do we have to wait 25 years for an equivalent change in attitudes?

Did you know that Mars Bars are no longer gluten free?

Can you imagine if Mars had taken out full page ads in every paper to apologise for adding something containing gluten to a recipe?

Mars has bowed to consumer pressure on this. How can coeliacs combine forces to exert the same pressures on manufacturers?

[This is causing a great deal of discussion over on the messageboard, if you’re interested …]