Colour me Amazed

I seem to have posted a lot of allergy alerts about gluten free oats recently, covering all the major supermarkets here in the UK. I suspect that the number of recent alerts is because they all source their free from oats from the same supplier.

And I’ve posted a fair few alerts over time…

But this is the first time I’ve ever received a personal recall letter.

Sainsbury’s wrote to me – as a free from customer, not as an allergy blogger – to let me know that there was a problem with the oats, and to tell me to take any of the affected products back to the supermarket.

Presumably, they’ve taken the trouble to search their Nectar database (yes, I have a card) to find purchasers of these products, and then sent out a letter (incurring further cost).

Yes, I’m impressed.

Good customer service, going the extra mile; and a really good use of the Nectar database. I knew there was a reason I was sharing all that information with big business!

Did you get a letter?

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Lucy is the mother of a coeliac, and has been managing a gluten free diet for her daughter for 20 years - though, to be fair, she does do most of it herself now...

3 thoughts on “Colour me Amazed”

  1. Hi Alex

    I see you’ve done some work on tracking down the source of the problem. Let’s hope they get it resolved soon!


    Alex has a list of suppliers of oats that are unaffected by the problem: do pop over to his place to see where you can still get gluten free oats

  2. Thanks Lucy. Interestingly, someone on the GF chat board mentioned the same thing too re: Sainsbury’s. Are you on Twitter, btw? (Sorry if I’ve already asked you this.) I did tweet this page earlier today. Cheers. Alex.

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