• Home
  • About
  • Getting Started
  • Latest Updates
  • Raising Your Coeliac Child
    • Media Kit
  • Contact Me

Free From

... for life, gluten free

You are here: Home / Eating Out Gluten Free / When is a food ‘Free From’?

May 2, 2007

When is a food ‘Free From’?

Is it just me, or is anyone else concerned – or confused – about Boots’ latest promotional idea?

I had an email from them marketing their latest labelling idea – that products sold by them which are free from artificial colours, artificial flavours, hydrogenated fats and flavour enhancers should be labelled as Free From.bootslabel.gif

Now, I’m all for products without artificial colours and flavours etc, and commend Boots for their intention of labelling to help consumers, but surely ‘Free From’ (when used with respect to food, anyway) means free from at least one of gluten, wheat or dairy? It is used by Tesco, Sainsbury’s, Waitrose, Asda and Morrisons to mean exactly this. (For those visitors not based in the UK, these are our five biggest supermarkets).

And yet Boots have decided to use it for a completely different purpose.

OK, so companies have the right to use language as they choose – within legal and ethical bounds, obviously! – but I’d have thought this was at least potentially misleading.

Or is it just me?

 

I’ve written a book summarising what we’ve learnt over 20 years of dealing with the gluten free diet, and it might be just what you’re looking for. It packs the lessons we’ve learned into what I hope is a helpful and straightforward guidebook. It’s available on Amazon, as a paperback or for your Kindle…


Related posts:

Default ThumbnailNew products – and they’re gluten free Default ThumbnailIs your lipstick gluten free? Default ThumbnailTell Asda What You Want Default ThumbnailMay you live gluten free in interesting times …

Article by Lucy / Eating Out Gluten Free, Gluten Free Market, Living Gluten Free

Newly diagnosed?

Some posts you might find helpful:

  • What can I eat?
  • Drinks you can enjoy
  • Gluten free breakfast ideas
  • Reasons to avoid gluten
  • Put down the knife
  • Are you cheating?
  • What’s that gluten thing you’ve got?
  • Is there a gluten free society in your country?
  • Surviving the first year of living gluten free

Raising Your Coeliac Child - now available at Amazon

*** As an Amazon Associate I earn from qualifying purchases.

Judging

Lucy has served on the judging panel for the Free From Food Awards for several years, and for the Free From Eating Out Awards in 2015-2017.

free-fromeatingout16-300x300

freefromawardslogo-16-200x200

Find out more

  • Getting Started
  • What can I eat?
  • Getting Healthy
  • Living Gluten Free
  • Gluten Free Child

Need still more?

View the archives

Disclosure

I may earn a small commission by advertising or linking to products on this website. Your purchase helps support this site.

Disclaimer

The content on this site is provided for general educational purposes only. It is not a substitute for professional medical advice. Consult your doctor before changing your diet. Use the information on this site at your own risk, based on your own judgement.

Thank you!

Copyright © 2025 · Education Pro Theme on Genesis Framework · WordPress · Log in