Like other coeliacs here in the UK, I’ve received this letter from Sainsbury’s today:

Our Nectar information shows you have bought some of our freefrom products recently.

During routine testing, we found that some of these products may contain traces of casein (milk protein) which means they will not be suitable if you have a milk allergy.

The products that may contain milk protein are:
* Freefrom 2 chocolate & orange cake bars 2 + 50g
* Freefrom 2 double chocolate cake bars 2+ 50g
* Freefrom 4 mixed seeded rolls
* Frreefrom mixed seeded fruit bread 225g

If you do have a milk allergy and still have some of these products, please do not eat them. Please take them back to your nearest Sainsbury’s store, where one of my colleagues will give you a refund and dispose of them.This only applies to products purchased before 31st December 2006.
No other Freefrom products are affected.

Luckily, we are free from milk allergy, so it doesn’t directly affect us. But well done to Sainsbury’s for tracking down and notifying their customers of this potential issue. It must have cost them a tidy sum, and they’ve erred on the side of caution – after all, I didn’t actually buy any of these items, only other items in the Free From range. I know some people disapprove of Nectar/Clubcard type information (customer databases), but they do have their benefits.

Now, what I need to do is to alert both Tesco and Sainsbury’s to the fact that I am about to defect from one to the other, and I should receive money-off vouchers from both …