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You are here: Home / Living Gluten Free / Moilas Pizza – another loss to UK coeliacs

October 3, 2007

Moilas Pizza – another loss to UK coeliacs

A long, long time ago, when I was first recruited by a major consulting firm, and sent to Chicago for training, it wasn’t possible to get vegetarian food at the canteen. Even the potatoes had ham in them. (The ham, in particular, seemed bizarre for a multinational, multicultural company). So I went – with another raw recruit – to ask the catering manager why they didn’t offer any vegetarian food. His answer: “Because there is no demand for it”.

Er … here we are, demanding it …

This is relevant because I have been trying to track down Moilas Pizzas, which we used to order online in batches of 6-8 (they arrive frozen). My daughter really enjoyed the Vegetariana ones, though they do come with a variety of toppings.
Moilas Pizza
Moilas are a Finnish company which produces a range of gluten free products, such as bread, muffins and pizza, most of which are really pretty good. And the Vegetariana pizza is outstanding – I’d say it was my favourite, gluten-free or not-gluten-free, except that it doesn’t have anchovies … (yes, I do eat fish these days, and can add my own).

But none of my usual suppliers have any, and haven’t had for ages. Word on the street is that Moilas no longer import them into the UK because we don’t like them. Because there isn’t the demand. I find this very odd indeed, as I know that they are the favourites of many people who use the gluten free message board. Did they ask us? We want pizza!

Sadly, I haven’t had an email back from Moilas to explain why they’ve removed this wonderful pizza.

Still, the Finland Tourist Board should be pleased – Finland is now my coeliac daughter’s dream holiday destination.

 

I’ve written a book summarising what we’ve learnt over 20 years of dealing with the gluten free diet, and it might be just what you’re looking for. It packs the lessons we’ve learned into what I hope is a helpful and straightforward guidebook. It’s available on Amazon, as a paperback or for your Kindle…


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Article by Lucy / Living Gluten Free

Comments

  1. Elizabeth says

    October 23, 2007 at 8:06 pm

    I did a search on Moilas pizza’s as I’m having trouble finding them too. Your comments came up. I’m so glad that someone else feels the same way about them. As well as being Coeliac I’m allergic to eggs, nuts, and Soya. Moilas were the only pizza’s I’ve found that I can eat. As well as that I thought they were amazing. I’ve noticed the Moilas UK site has been closed down and I too have emailed the Finnish site and got no response. Bring back Moilas pizza’s, they’re the best! (My favourite was the Peperoni!!)

  2. Lucy says

    October 23, 2007 at 8:15 pm

    Hi Elizabeth. Thanks for your comment. I still haven’t heard anything from Moilas – such a shame.

  3. Helen Pengelly says

    April 7, 2009 at 10:58 pm

    The wholesaler that we got them from stopped importing them because they weren’t selling enough. I think we were their only customer! The supermarkets weren’t interested in them, we did try but hopefully again in the future. You are right they are the best gluten free pizzas.

  4. Mrs.Jane Flanagan says

    June 19, 2009 at 10:32 am

    Trying to get MOILAS gLUTENFREE BREAKFAST ROLLS 4 MY 9 YR OLD cOELIAC DAUGHTER WHILE AT PARENTS 4 2 WEEKS IN aUGUST THIS YEAR ! we r in southern Ireland PALLAS FOODS SUPPLY OUR HEALTH FOOD SHOP !r HOLIDAY WILL BE IN dORSET SOUTHERN UK NR cHRISTCHURCH

  5. Lucy says

    June 19, 2009 at 1:42 pm

    Hi Jane.

    I’ve looked in all the usual places (including Helen’s site!), and I can’t find Moilas available anywhere here in the UK any more. And if you go to the Moilas website then they don’t seem to have a representation here in the UK any more at all. You could try asking them a question via their website, but I didn’t get a reply when I tried…

    Have you considered another supplier? I quite like the Proceli breads.

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